How it works

One system, two clear paths.

Homes are admitted through a selective, manual process. Businesses are approved, then create campaigns and match with homes that fit. Every collaboration runs inside HearthSeal from offer to rating.

Not every home or business application is accepted. Care, photo readiness, reliability and opportunity fit matter, not wealth or square footage. Invitations never guarantee admission. What we look for in homes.

For homes

From Pre-check to active reviewer

The Pre-check is strongly recommended but optional. You can go straight to the Reviewer Application. Standard collaborations offer products or services, not cash, and reviews are always honest.

  1. 1

    Free Pre-check

    Optional and the best place to start. About 5 minutes with 2 to 5 current photos of your home.

    Submitted application photo of a kitchen island with stoolsSubmitted Pre-check photo of a home-office desk nookSubmitted application photo of a family room with a fireplace
    A compact living room with a blue sofa and wood floorsA bedroom with an upholstered bed and a benchA gravel patio with outdoor seating beside a home
  2. 2

    Reviewer Application

    An application for admission, including a short verification video of your space (you never have to appear on camera) and a $49 review fee. The fee covers manual review and verification, is non-refundable, and is not credited toward membership.

    HearthSeal home-details form with empty property type, ownership and size fields
  3. 3

    Admission decision

    A HearthSeal team member reviews every application by hand. Not every application is accepted. Readiness, participation and opportunity fit matter, not wealth or home size.

    A person reviewing paperwork and making notes at a desk
  4. 4

    Membership

    If admitted, a separate $99/year membership activates your account.

  5. 5

    Reviewer training

    Seven short modules on honest reviews, disclosure, privacy and how collaborations work.

  6. 6

    Active reviewer

    You earn HearthSeal Review Approved and can receive offers and apply to Makeover Opportunities.

For businesses

From application to completed collaboration

Brands are selective, too. Every business is reviewed, and campaigns must disclose product value, installation, delivery, contractor requirements, expected reviewer expenses and deliverables before they can be matched. Not every application is accepted.

  1. 1

    Apply as a business

    Complete the business application and pay the $299 non-refundable review fee.

  2. 2

    Business verification & approval

    HearthSeal manually verifies your business and reviews the fit of your products, services and offers for real-home collaboration. Not every application is accepted.

  3. 3

    Create your campaign

    Define the product or service, target geography, Required and Preferred home characteristics, fulfillment needs, deliverables, timing and partnership terms. Makeover Opportunities are created separately for larger project-based transformations.

  4. 4

    Review matched homes

    HearthSeal excludes homes that do not meet hard requirements, then gives remaining homes an explainable Match Score. Businesses review masked profiles and approved showcase media only.

  5. 5

    Send offers

    Sending offers is free. Match credits are $79 for 20, and one credit is used only when the reviewer accepts: one credit per accepted match.

  6. 6

    Run the collaboration

    After acceptance, the Match Workspace manages messaging, shipping/tracking or appointments, product information, deliverables, files, Help cases and service issues.

  7. 7

    Complete the collaboration

    Agreed deliverables and commitments are completed/approved, the collaboration closes, and both sides can submit ratings.

Campaigns

Set Required and Preferred home attributes, target areas, fulfillment and deliverables. HearthSeal Match excludes homes that miss a requirement, then gives each remaining home a Match Score with a plain explanation.

Makeover Opportunities

For larger documented projects. Active reviewers apply with fresh answers and photos, you review masked applications, and selection is based on fit and logistics, never chance.

Real homes · Real products · Real proof

Ready when you are.

Homes start with the free Pre-check. Businesses start with a short application.